16 Most Affordable CRMs for Small Businesses

For small businesses, every customer matters. But as your company grows, keeping track of leads, conversations, and deals in spreadsheets or sticky notes becomes impossible. That’s where a CRM (Customer Relationship Management) tool saves the day.

A good CRM helps you organize contacts, track sales pipelines, automate follow-ups, and manage customer relationships — all from one place.

The best part? You don’t need a huge budget to use a CRM anymore. There are now dozens of affordable CRMs designed for small businesses that offer powerful features at wallet-friendly prices.

At Contact Management, we believe small businesses deserve tools that are simple, cost-effective, and scalable. That’s why we’ve put together this detailed guide on the 16 most affordable CRMs for small businesses in 2025.

Why Affordable CRMs Are Game-Changers for Small Businesses

Investing in a CRM can feel intimidating for small companies. But choosing the right affordable CRM can help you:

• Centralize all customer data in one place.
  
• Save time with automation (emails, reminders, follow-ups).
  
• Close more deals by tracking leads and sales pipelines.
  
• Improve customer service with better communication history.
  
• Grow without stress, since most CRMs scale as your business expands.
  

16 Most Affordable CRMs for Small Businesses

Here are the best options in 2025 — chosen for their pricing, ease of use, and value.

1. HubSpot CRM 

• Best for: Startups and beginners
  
• Price: Free plan; paid plans start at $20/month
  

HubSpot offers a free plan with essential CRM tools — contact management, deal tracking, and email templates. It’s one of the most popular entry-level CRMs for small businesses.

2. Contact Management

• Best for: Small businesses wanting simplicity + affordability
  
• Price: Affordable plans designed for growing teams
  

Contact Management is built specifically for small businesses that need an easy-to-use CRM without complicated features or enterprise-level costs. It helps you:

• Organize customer data in one clean dashboard.
  
• Track sales pipelines with simple visual tools.
  
• Automate tasks like follow-up reminders and email outreach.
  
• Generate reports to measure team performance.
  

Unlike many CRMs that overwhelm startups with features they’ll never use, Contact Management keeps things lightweight, affordable, and efficient. If you want a CRM that grows with your business while keeping costs low, this is a top choice.

3. Zoho CRM

• Best for: Affordable automation
  
• Price: $14/user/month
  

Zoho CRM is budget-friendly yet packed with features like workflows, lead scoring, and multi-channel communication. It’s great for small teams that want advanced tools without a high price tag.

4. Freshsales (by Freshworks)

• Best for: AI-driven sales
  
• Price: Free plan; paid plans from $15/user/month
  

Freshsales includes built-in AI, phone/email integration, and lead scoring. It’s designed to help small businesses sell smarter with automation.

5. Pipedrive

• Best for: Sales-focused teams
  
• Price: $14.90/user/month
  

Pipedrive is known for its visual pipeline, making it easy for sales teams to track deals. Its affordability and simplicity make it a go-to CRM for sales-driven small businesses.

6. Agile CRM

• Best for: All-in-one small business CRM
  
• Price: Free for 10 users; paid plans from $8.99/user/month
  

Agile CRM combines sales, marketing, and service into one affordable package. Few CRMs offer such generous free plans, which makes it a popular choice.

7. Insightly

• Best for: CRM + project management
  
• Price: $29/user/month
  

Insightly includes project management along with CRM tools. It’s slightly higher priced but worth it for businesses that handle client projects.

8. Streak CRM (for Gmail Users)

• Best for: Gmail integration
  
• Price: Free plan; paid from $15/user/month
  

If you live inside Gmail, Streak CRM integrates directly into your inbox. It’s perfect for solopreneurs and small teams that use Google Workspace.

9. Capsule CRM

• Best for: Simple contact management
  
• Price: Free for 2 users; paid plans from $18/user/month
  

Capsule CRM is easy to use and focuses on keeping contacts organized. It’s perfect for businesses that want just the essentials without extra clutter.

10. Really Simple Systems

• Best for: Customer support focus
  
• Price: Free plan; paid from $17/user/month
  

This CRM is tailored for small businesses and includes sales, marketing, and support features. Its simplicity and affordability make it stand out.

11. Less Annoying CRM

• Best for: No-frills CRM at flat pricing
  
• Price: $15/user/month
  

As the name suggests, Less Annoying CRM is simple, straightforward, and affordable. One flat price covers everything, making it stress-free for small businesses.

12. Monday.com CRM

• Best for: Custom workflows
  
• Price: From $10/user/month
  

Originally a project management tool, Monday now offers CRM features. It’s highly customizable and good for businesses wanting tailored workflows.

13. Bitrix24

• Best for: Free all-in-one solution
  
• Price: Free plan; paid from $49/month (unlimited users)
  

Bitrix24 includes CRM, project management, and communication tools. Its free plan is powerful, and even paid plans stay affordable for growing teams.

14. Apptivo

• Best for: Customizable & modular CRM
  
• Price: $10/user/month
  

Apptivo lets you pay only for the apps you need — CRM, invoicing, project tracking, and more. It’s a flexible choice for budget-conscious businesses.

15. Keap (formerly Infusionsoft)

• Best for: Small businesses that love automation
  
• Price: From $79/month
  

Keap is higher priced than others here but offers excellent automation, pipelines, and integrations. Great for businesses that rely on complex sales funnels.

16. Nimble

• Best for: Social CRM
  
• Price: $25/user/month
  

Nimble is great for businesses that want to connect social media with CRM. It automatically pulls details from LinkedIn, Twitter, and other platforms.

How to Pick the Right Affordable CRM

Choosing the right CRM depends on your business’s unique needs. Here are some quick tips:

• Set a budget — decide how much you can spend per user/month.
  
• List must-have features (e.g., email integration, pipelines, automation).
  
• Check ease of use — your team should be able to adopt it quickly.
  
• Think scalability — choose a CRM that can grow with you.
  
• Test free trials — many CRMs offer free versions; try before committing.
  

Final Thoughts

Affordable CRMs are no longer a luxury — they’re a necessity for small businesses that want to grow and stay competitive.

From free options like HubSpot and Bitrix24, to simple flat-rate tools like Less Annoying CRM, and of course Contact Management, there’s a CRM that fits every budget and business model.

At Contact Management, we’re proud to be part of this list — delivering a CRM that’s simple, affordable, and built for small businesses who want to focus less on admin and more on growth.

If you’re ready to take control of your customer relationships, start exploring these affordable CRMs today — and don’t overlook Contact Management as your first step toward smarter business growth.